AI Insights · Timothy · January 2021
Latin America's Top Film & Television Apps Q4 2020 Performance
A Sensor Tower analysis reveals the Q4 2020 performance of leading Film & Television apps in Latin America, showcasing download, revenue, and active user trends for the top platforms.
In the fourth quarter of 2020, Latin America's Film & Television app landscape saw significant activity among the top platforms. The data provided by Sensor Tower offers insights into the performance of these apps during this period.
Globoplay: Novelas, séries e + maintained a steady user base with weekly active users peaking at 5.7 million in late December. Downloads showed a decreasing trend from 270 thousand at the start of the quarter to 169 thousand by the end. The app's revenue also saw a decline from approximately 590 thousand to 296 thousand by the end of Q4.
Disney+, having launched just over a year prior, displayed an impressive number of downloads, peaking at 13.5 million in mid-November. While the revenue was not reported for early November, it surged to 1.4 million in the following week and fluctuated, ending the quarter at 872 thousand. Weekly active users showed a steady rise, reaching over 13.3 million by the end of December.
Netflix continued to show its dominance with weekly active users climbing from 69 million to over 75 million by the close of Q4. Downloads remained above 1 million each week, finishing strong at 1.2 million in the final week of December. Revenue, however, experienced a slight decline, ending at 198 thousand.
HBO GO ® saw consistent revenue throughout the quarter, hovering around the 170-180 thousand mark. Downloads exhibited growth, particularly in the final week, reaching 157 thousand. The app's weekly active users showed an upward trend, ending the year with 706 thousand users.
Crunchyroll observed a significant rise in downloads from 239 thousand at the beginning of October to 389 thousand by the year's end. The app's revenue showed a positive trend, increasing to 140 thousand in the last week of December. Weekly active users peaked in early December at over 2.2 million.
For more detailed insights and further app performance metrics, Sensor Tower's platform provides an extensive analysis of the app market trends.
